Tuesday, March 16, 2010 (9:00AM - 10:15AM)
Opening Keynote for All Attendees
Engaging the New Value Seekers: Top 5 Strategies for a Challenging Economy
Speaker: Phil Bruno
Room: Harrison C, D & E
When the recession hit, the rules changed. How customers plan their spending decisions has changed and how they feel about their experiences has changed. Keynote speaker Phil Bruno shares the most recent trends that have shaped today’s new value seekers economy and focus group findings that reveal new influences to making those spending decisions.
His quest to find innovative marketers who have embraced the need for change led him to four high-profile organizations in the tourism and hospitality industry that are experiencing significant success within their brand categories. These case studies demonstrate the top five strategies employed to engage the new value seekers in this challenging economy. Phil provides application exercises and an action plan so you may position yourself to create demand among those who are willing and able to spend.
BREAK
Tuesday, March 16, 2010 (10:30AM - 11:15AM)
Strategic Customer Profiling
Speaker: Phil Bruno
Room: Harrison C, D & E
As a follow up to opening keynote, Engaging the New Value Seeker, Phil Bruno outlines a do-it-yourself survey procedure that will enable you to understand your product or service from the Value Seeker’s point of view. This highly interactive session provides a budget-friendly method to find out what is important to your customer and how he/she thinks you are doing.
Tuesday, March 16, 2010 (10:30AM - 11:15AM)
Free Research Tools for Growing Your Business
Room: Harrison A
The Indiana Small Business Development Center (ISBDC) provides assistance to entrepreneurs at every stage of business development in many different sectors. All ISBDC Business Advisors have access to nationally recognized research tools in order to help you make calculated business decisions and one-on-one business consulting is always free of charge. In this session you will learn more about the ISBDC and how these powerful research tools can be used in your tourism business.
Tuesday, March 16, 2010 (10:30AM - 11:15AM)
Star Gazing
Speaker: Vail Brown, Smith Travel
Room: Harrison B
Smith Travel takes a look at the Star Reports for the past year and what maybe in the Stars for 2010 and beyond.
Tuesday, March 16, 2010 (11:30AM - 12:15AM)
Employment Law: Sharpening Your Skills--Handling Employee Complaints and Customer Claims of Foodborne Illness
Speaker: Michael Rabinowitch, Wooden & McLaughlin LLP
Room: Jefferson A
A discussion of how to investigate and resolve employee claims of discrimination and improper treatment, with particular emphasis on issues that arise in the restaurant industry. We will also review proper procedures for handling customer claims of foodborne illness.
Tuesday, March 16, 2010 (10:30AM - 11:15AM)
Social Media HR
Speaker: Amanda Hite
Room: Library Computer Lab (Corner of Washington & Webster)
Even during a challenging time for a department like HR, new practices, new ideas, and new roles are being presented and shared through Social Media. Today’s HR thought-leaders are highly active in this new space and you will discover new ways to approach the traditional role of HR, as well as learn another level of awareness that HR will need in order to successfully collaborate with employees actively engaged in Social Media.
BREAK
Tuesday, March 16, 2010 (11:30AM-12:15PM)
Green Hotel Operations – Benefit the Environment & Your Bottom Line
Speaker: Roxanna Lopez, Panel
Room: Harrison B
This panel discussion will be conducted by Green Key Director of Operations and LEED Green Associate - Roxanna Lopez and a panel of hoteliers who have participated in the Green Key Eco-Rating program, the official Green Lodging Certification program of the IH&LA. The panel will share some of the best practices and operational measures that hotel operators can focus on to realize immediate environmental, financial and marketing benefits. This discussion will help you identify the “low-hanging fruit” you can harvest TOMORROW to make your property more environmentally and financially sustainable, enhance the wellness of your employees and engage with your community.
Tuesday, March 16, 2010 (10:30AM - 11:15AM)
Employment Law: Hospitality Leasing Issues and Potential Impacts of Green Building Initiatives
Speaker: Rob Inselberg, Wooden & McLaughlin LLP
Room: Jefferson A
Discussion of leasing issues and provisions specific to the hospitality industry and why it is important to distinguish certain items in hospitality leases from standard language commonly found in retail and office leases. Also, what is LEED and how might the emergence of green building initiatives effect the construction, leasing and operations of buildings as related to the hospitality industry.
Tuesday, March 16, 2010 (11:30AM - 12:15PM)
Partnering with Different Personalities
Speaker:
Amber Anothy Fox, National Director of Sales
Room: Harrison A
One of the biggest challenges in working in sales and service is learning to deal with different types of people, personalities and motivations. This engaging presentation reveals different personality types and how to use this information to help your staff create legendary experiences for every customer.
Tuesday, March 16, 2010 (11:30AM - 12:15PM)
Indiana Office of Tourism Development Updates & Outlook
Speaker: Amy Vaughan
Room: Harrison C, D, & E
Join IOTD Director Amy Vaughan and IOTD staff as they review 2009 efforts in online marketing, earned media and social media. Hear the story of how they increased visits to VisitIndiana.com with fewer marketing tools in a challenging year and what to expect in 2010.
Tuesday, March 16, 2010 (11:30AM - 12:15PM)
Social Media Recruiting
Speaker: Amanda Hite
Room: Library Computer Lab (Corner of Washington & Webster)
Finding today’s top talent is now more critical to the success of any company than it’s ever been. Understand how to use tools such as LinkedIn to find "Today's Top Talent" in this rapidly evolving marketplace. In addition, you’ll see examples of how the innovators in recruiting are utilizing Social Media to set themselves and their companies apart from the rest.
Tuesday, March 16, 2010 (12:15PM-1:45PM)
Lunch & Visit Vendor Booths
Room: Convention Hall A
Sponsored by Solutions4ebiz
Tuesday, March 16, 2010 (2:00PM-2:45PM)
The Difference Between Satisfaction & Exceeding Expectations
Speaker: Phil Bruno
Room: Harrison C, D & E
The Experience Economy is here and with the onset of the Great Recession, the tem "Value" seems to take priority over all other factors. The hospitality industry has long been on the bleeding edge of changing consumer needs and today is no different. Audience members learn the competitive advantage of exceeding expectations by building experiences, not just offering products and services. Success stories from Phil's own experiences with Fortune 500's, family-owned businesses and not-for-profits are used. New business models are shared from the leading organizations of Starbuck's, Enterprise Rent-a-Car, and Build-A-Bear.
Key points -
- How and why we've evolved into the Experience Economy
- The Importance of creating Customer Experiences for Competitive Advantage
- The new mantra - Satisfaction, Sacrifice, and Surprise
- Use metrics for measuring your customers' current experience
- Learn about big winners in this economy - Starbuck's, Build-a-Bear, Enterprise Rent a Car, and more.
- Applying these principles to internal customers first
Tuesday, March 16, 2010 (2:00PM-2:45PM)
H.E...Double Hockey Sticks! What Should you Do, And Not Do When Housing Sports Teams
Speaker: Panel
Room: Jefferson C
Be the premier sport friendly hotel in your area! Maximize group room sales, while striving to realize your potential of weekend room nights annually. Learn how each department can help in the successful implementation of this program! Turning your competitor green with envy.
Tuesday, March 16, 2010 (2:00PM-2:45PM)
Cycle of Change
Speaker: Rene Lewis, Signature Worldwide
Room: Harrison A
Change affects you, your organization, and even your customer. You can’t always control the changes that will be introduced to you, but you can learn about the journey and develop strategies for coping with and moving through the change. In this session, managers, supervisors and associates with gain a thorough understanding of the nature of change, the forces that cause change, and will learn strategies for dealing with change in the work environment.
Tuesday, March 16, 2010 (2:00PM-2:45PM)
Small Foods: Local Food Trends
Speaker: Thom England
Room: Harrison B
The National Restaurant Association ranked locally grown produce as the number 1 food trend in 2010. This session will talk about factors and resources for capitalizing on this trend.
Tuesday, March 16, 2010 (2:00PM-2:45PM)
Destination Product Development
Speaker: Rob Hunden
Room: Jefferson A
This session will provide an overview of the trends in product development for communities large and small. The product development covered will include:
• Hotels, Including Meeting/Conference/Resort Hotels
• Meeting Facilities
• Sports Facilities and Community Sports Complexes
• Annual Event Development
• State Legislative Tools Available in Other States (and Lacking in Indiana)
• New Market Tax Credits and Other Federal Tools
• Walkable Downtowns, Branding and Cultural Tourism
• Indiana’s Growing Wine Tourism
This discussion is meant to survey and report on these topics to keep you aware of what is happening nationwide. These can later be analyzed in more depth as they relate to development in your community.
Tuesday, March 16, 2010 (2:00PM-2:45PM)
Social Media Marketing(SESSION FULL - check to see if space is available)
Speaker: Amanda Hite
Room: Library Computer Lab (Corner of Washington & Webster)
See the best and most relevant examples of marketing through Social Media. Listening to and engaging with your customers has been forever changed, and this course will show you the basics of executing a Social Media Marketing strategy, introduce you to the new 24/7 focus group, teach you how to effectively use a tool such as Tweetdeck, and why broadcasting marketing messages will get you voted off the Social Media island.
BREAK
Tuesday, March 16, 2010 (3:00PM-5:30PM)
The Vera Bradley Experience
Vera Bradley is “the” name in women’s quilted handbags and accessories. Two women started this now-international company 27 years ago in a garage in Fort Wayne. Their story is a testament to the American Dream. Hear the founding story, and also learn how through charity, the Vera Bradley Foundation, they have earned both increased customers and goodwill to find a cure for breast cancer. They are so much more than a purse company.You will also learn how they have used social media to thrive in these difficult economic times. Join us on trip to the Vera Bradley store at the Jefferson Pointe Shopping Center. Time will be provided for shopping too. Transportation will be provided to and from the store.
Tuesday, March 16, 2010 (3:00PM-5:30PM)
Grand Wayne/ Parkview Field/ Embassy Tour
How to make your next event be ‘green’ – both environmentally and green with envy!
Take a back of the house tour of the expanded Grand Wayne Convention Center and the new Parkview Field ballpark. This tour will focus on how the green-certified Grand Wayne Center and new Parkview Field/Harrison Square have incorporated ‘green’ initiatives into their buildings. You will also learn how they are working together to leverage each other’s venues for event planners in a unique partnership that will make you ‘green’ with envy. Green goals and green fields are making green for everyone! This is a walking tour.
Transportation will NOT be provided.
Tuesday, March 16, 2010 (3:00PM-5:30PM)
Making Green From Chocolates: DeBrands Tour
To know DeBrand Fine Chocolates is to love them. Watch how they make their delicious chocolates and learn how they transition from a store into a regional tourist attraction. Lots of samples too! The tour ends in the Chocolate Shoppe where you can try a sweet dessert…may we suggest the green pistachio Euro Truffle!
Transportation will be provided to and from DeBrands.
Tuesday, March 16, 2010 (3:00PM-5:30PM)
Learn to Love Green: Holiday Inn Tour
The Holiday Inn IPFW is a not your dad’s Holiday Inn. Tour this new hotel’s unique room styles, learn their green design and see how their innovative practices are paving the way for tomorrow’s hotels. You will also learn of a unique partnership with Indiana-Purdue at Fort Wayne, (IPFW) where a college classroom was built in the hotel. Hear how IPFW and Holiday Inn are graduating hospitality leaders, not simply more workers that are simply ‘green’ behind the ears!
Transportation will be provided to and from the Holiday Inn.
Tuesday, March 16, 2010 (3:00PM-5:30PM)
Club Soda/ Culiary Trail Tour
Martinis, jazz, & steaks…that’s Club Soda, Fort Wayne’s hottest downtown dining spot. Sample some of their excellent cuisine and hear about how Club Soda is constantly re-inventing itself and embracing the latest trends while not compromising the quality of their product or service. Stick around and learn how to mix a proper martini or one of those yummy green drinks!
Transportation will be provided to and from the restaurant.
Tuesday, March 16, 2010 (3:00PM-5:30PM)
Social Media 101
Speaker: Amanda Hite
Room: Harrison A
Must bring your own laptop or internet enabled mobile device.
This introduction to the Social Media Revolution will provide you with a better understanding of what Social Media means for your personal and professional brands. Discover and get yourself established on Twitter, Facebook and LinkedIn, while learning the basics of maximizing your Social Media experience. This is the perfect session for both beginning and intermediate Social Media users.
Tuesday, March 16, 2010 (6:00PM-7:00PM)
Wild About Green Reception
Room: Grand Wayne
Convention Center Foyer
Sponsored by Grand Wayne Center, Hilton Fort Wayne, & Fort Wayne CVB
Tuesday, March 16, 2010 (7:00PM)
Dine-Out
Where: Various Fort Wayne Restaurants
Buses for restaurants will depart from the Webster street entrance
Stretch your legs after a day of sessions and explore Fort Wayne! HHC has coordinated with several Fort Wayne area restaurants to offer hungry attendees with great places to relax, unwind and network with other conference goers outside of the sessions! Choose from our list of participating restaurants and sign up at your restaurant of choice before 2PM Tuesday. There will be a Dine-Out Information Table near HHC registration in the Grand Wayne Convention Foyer – see who plans on going where and meet up for food, fun and maybe a side of business talk!
Cork & Cleaver - $$$$
A cut above your ordinary steakhouse. Cork & Cleaver is a long time Fort Wayne favorite, featuring fresh-cut steaks & prime rib, seafood, great sides, and the best salad bar in town. Maybe even a special green drink in honor of the Hoosier Hospitality Conference. Guaranteed to satisfy any appetite!
Takaoka - $$$
Ambiance abounds at this locally-owned, Japanese-style steakhouse, complete with entertainment cooking. Your meal includes the Hibachi Shrimp appetizer, soup & salad, with your custom-cooked entrée. Sake tops off a great meal and will leave you wanting more.
The Oyster Bar - $$$
Charming and cozy, The Oyster Bar has been one of the best of the best for as long as anyone can remember. Owner Steve Gard is excited to show HHC attendees what he has to offer and will have custom menu and green drinks. A great meal at a great restaurant, just blocks from the Grand Wayne Center in downtown Fort Wayne, you’re sure to leave satisfied.
Club Soda - $$$$
The epitome of cool…from martinis & jazz to their famous signature shrimp cocktail and extensive menu, it just doesn’t get any better than Club Soda. Located in downtown Fort Wayne just blocks from the Grand Wayne Center, make sure you save room for one of their signature cocktails – either with dinner or for dessert. The Chocolate Kiss is always a good bet!
Baker Street - $$$$
Fort Wayne’s newest dining hot spot! This family steakhouse puts their customer first, customizing out-of-this-world entrees that you’re sure to love. Start with oysters on the half shell and end with the banana’s foster – with each course you’ll understand why Fort Wayne Newspaper’s food critic called Baker Street one of the best places he dined in 2009.
Casa Grille - $$
Who doesn’t love a Casaburo salad? Casa’s is a Fort Wayne original – now with 4 locations around town! Have a nice plate of pasta, a steak off the grill, or a pizza from the wood oven in the center of the restaurant. Finish with the biggest piece of chocolate cake you’ve ever seen or an espresso – it’ll be your own fault if you leave hungry!
Fort Wayne Mad Ants Game at the Allen County War Memorial Coliseum - $
Gordon Food Service is providing their corporate suite, tickets to the NBA D-League game, and upscale food for an alternative to the standard dinner out. Enjoy former Notre Dame & Big 10 players as they take on the Maine Red Claws in the comfort of one of the Coliseum’s luxury suites. Space is limited, so please sign up early for this one!
Key:
$ - $0-$10 for dinner & drink
$$ - $10-$20 for dinner & drink
$$$ - $20-$30 for dinner & drink
$$$$ - more than $30 for dinner & drink
HAPPY ST. PATRICK’S DAY!
REMEMBER TO WEAR GREEN!
Wednesday, March 17, 2010 (8:00AM-9:30AM)
Continental Breakfast
Talk To The Expert (Rotate through tables between 8:15am-9:15am)
Room:
Anthony Wayne Ballroom
1) HR
2) Legislative
3) Tourist Attraction Sign Policy
4) Indiana Artisan
5) Indiana Main Street Program
6) Indiana Scenic Byways
7) Social Media/Technology
8) Research:What information do you need to be more effective today!
Wednesday, March 17, 2010 (9:30AM - 10:45AM)
KEYNOTE: Seeing Green Again! No More Excuses!
Speaker: Janie Wiltshire
Room: Harrison C, D & E
Have you been whining? Has the economy got you in a funk? The RED stop sign in your mind is not working for you! It is time to think GREEN! Revenue is the answer to all your worries. Get up and get on with it! This wake-up call session will alert you to all the excuses that have prevented you from moving forward. You will learn how to identify the habits and thought patterns that have brought you to this moment. Learn what is truly possible and then make it happen. Janie Wiltshire and her story will cause you to take responsibility for your own actions and go beyond where you are presently performing. You will find out why her sessions are always packed and people ask for her year after year! See GREEN again in your business by attending this program!
Sponsored by East Region Tourism Marketing Co-op
BREAK
Wednesday, March 17, 2010 (11:00AM-12:15AM)
Visionary Selling
Speaker: Janie Wiltshire
Room: Harrison C, D & E
The eyes have it! You must be able to see into the future to be successful today. Selling is about planning and strategy. Learn why a one-time approach does not work in today’s business climate. Hear the specifics you need to focus on with your clients to develop and keep long-term relationships. Find out how you can differentiate yourself from your competition by guiding and directing your customers on a path to their success. Get your 20/20 vision TIPS, as you discover in this fast-paced workshop, how to see and sell at the same time!
Wednesday, March 17, 2010 (11:00AM-12:15AM)
Best Strategies for the Evolving World of PR - Panel
Room: Harrision B
This panel of PR experts will share their insights on the changing world of media/PR and how to take advantage of the new outlets of online and social media. Don’t miss this opportunity to hear from Kendra Williams, Travel Editor at Midwest Living, as she discusses the outlook for Midwest Living Magazine and their brand new website launching this year.
Panelists include Kendra Williams from Midwest Living, Kimberly Harms from the Indianapolis Convention and Visitors Association and Anthony Juliano from the Asher Agency.
Wednesday, March 17, 2010 (11:00AM-12:15AM)
Community Development Panel: A Conversation on Responsible Tourism
Room: Harrision A
Rob Hunden returns to lead a lively conversation featuring partners in responsible tourism. Join the conversation as a preservation specialist, the Main Street program director, a community planner, and a responsible tourism researcher take the stage together. Questions from the audience will help provide a platform for open debate about how all roads could lead to better authenticity and sustainability, and how these organizations can more closely work together to make it happen.
Panel members include: Rob Hunden from Hunden Strategic Partners, Tina Connor from Historic Landmarks Foundation, Shae Young from Indiana Main Street program and Dr. Jonathon Day from Purdue University.
Wednesday, March 17, 2010 (11:00AM-12:15AM)
PART 1: Information Protection and Privacy –
What Steps Can I Take to Reduce My Legal Risks?
Speakers: Michael Wukmer & Fred Biesecker
Room: Jefferson A
Data breaches and identity theft can happen to anyone in today’s world of sophisticated international hackers. The Payment Card Industry Data Security Standards (PCI DSS) are a set of requirements designed to ensure that all companies that process, store, or transmit credit card information maintain a secure environment. If a merchant fails to comply with PCI standards, the credit card company may impose substantial fines on the acquiring bank, which will then pass the fines down to the merchant. PCI compliance, however, is not a safe harbor. For example, it is a violation of federal law to print more than the last five digits of the card number, or to print the expiration date, on a consumer receipt. We will discuss steps you can take to reduce these risks and other privacy-related legal risks.
Part 2: Brief Survey of Legal Issues and Risks Pertinent to Hotel and Restaurant Industry
Speakers: Michael Wukmer & Fred Biesecker
Room: Jefferson A
This presentation will provide attendees with a brief overview of the pertinent legal issues and risks pertinent to Internet, technology, and social media, and particularly, business torts, advertising and marketing, and employment.
Wednesday, March 17, 2010 (11:00AM-12:15AM)
Thriving Through This Recession
Speaker: Ken Wasco
Room: Jefferson C
Ok its not news that economy is in recession but we have been here before in fact quite a few times - what can we learn from those who grew their businesses through past tough times and those see doing that right now.
Wednesday, March 17, 2010 (12:30PM-2:00PM)
Lunch & Closing Keynote Addres
Green Markets Your Business to Every Generation
Speaker: Ken Wasco - Gordon Food Service
Room: Anthony Wayne Ballroom
Attracting new business is great but every venture needs to stay attractive to existing customers as well. A great message to both audiences is being proud about being green. This dynamic and humorous session will visit each generation of your customers and highlight how "sustainability" can really sustain your growth.
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Questions?
Contact Stephanie Higgins 317.673.4211 or toll-free at 800.678.1957 or email shiggins (at) LMVconsulting dot com
Website Issues?
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