Break Out Sessions
Tuesday, March 13 (10:00 - 11:00 AM)
Session: Occupy Your Seat at the Table
Speaker: Maura Allen Gast
Walnut Room
Tuesday, March 13 (11:15 AM - 12:15 PM)
Session: What’s Happening In Mobile and Are You ready?
Speaker: Howard Tietjen - Madden Media
You’ve heard it at every conference that you have attended in that past year… “Mobile technology will take over communications!” But what does that really mean? This informative session will look at several trends that you need to pay attention to in 2012:
Oak Room
Wednesday, March 14 (9:45 - 11:00 AM)
Session: Tourism Trails: Across County Lines
Speaker: Panel
Join representatives from trails around the state to hear about how trails can connect your communities and offer visitors a reason to stay in your area longer. Panelists will discuss the success stories of the Limestone Trail, the By Hoosier Hands Trail and the Nickel Plate Arts Trail. A new trail grants opportunity from the Indiana Office of Tourism Development will also be discussed.
Wednesday, March 14 (9:45 - 11:00 AM)
Session: Traditional vs. Social Media Prospecting - Where is the profitable balance?
Speaker: Signature Worldwide
Oak Room
Wednesday, March 14 (9:45 - 11:00 AM)
Session: Creating the Customer Experience
Speaker: John Kennedy
The biggest competitor in our industry is not the destination around the corner…it’s the pocket book or wallet of the world!
Join international speaker, author and strategist John Kennedy as he unfolds the difference between delivering customer service and creating the customer experience.
We compete in a “wants-based” economy…and our clients’ expectations are higher than they have ever been before…so do we offer a service or an experience?
One is more of a reactionary offering and one is an anticipated offering. One offers good opportunity and possible repeat business, the other offers client loyalty and galvanizing partnerships.
One is what you might be …and one is what we all should become!
You won’t want to miss this session that takes John’s international experiences of excellence and delivers them in a powerful and insightful workshop!
Whittenberger Auditorium
Wednesday, March 14 (11:30 AM - 12:30 PM)
Session: Stop acting like a saleman because no one likes you!
Speaker: Signature Worldwide
Oak Room
Wednesday, March 14 (11:30 AM - 12:30 PM)
Session: Management that cooks!
Speaker: John Kennedy
Join international speaker, strategist and author John Kennedy as he picks up where he left off with his keynote "Riding the Blue Train". John will take a few pages out of his book "Management That Cooks!" to present the leadership necessary to motivate transformational change. From the importance of clear vision to the "cannoli factor" of emotional engagement, John will arm your toolbox with all the latest skills to lead in this challenging time.
John will be available after his presentation for coaching and a book signing!
Whittenberger Auditorium
Wednesday, March 14 (11:30 AM - 12:30 PM)
Speaker: Shannon Gray, Director of Research, North Star Destination Strategies
Session: How New Media Has Changed Your Brand Management
In the past destination marketers were able to control their brand message through traditional communication channels including print media, outdoor, email marketing, public relations and online banner ads. But the rapid evolution of social media – particularly in combination with the real-time capabilities of digital phones – has empowered visitors to create their own content about our brands. Exacerbating the problem is the strong credibility of word-of-mouth for travel; which eclipses the credibility and efficacy of the traditional media model. So does this mean destinations have lost all influence over their brand messaging? Not at all! This session introduces DMOs to the idea that they must become facilitators who manage the messages, rather than directors who control them. Time will be spent on branding tools that can guide both traditional and social media marketing. Special emphasis will be placed on unique ways communities can guide social media expressions by feeding channels with authentic (and branded) content that touches consumers’ passion points. Case studies from communities and retailers will be used to illustrate key points.
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